Five Reasons Travel Agents Should Charge Fees
by艾米丽荣耀彼得斯/
Once upon a time, travel professionals earned their living in the form of commissions from suppliers. But today that’s no longer the case; many agents earn most of their income—and some earn all of it—by charging their customers professional fees.
If you’re not yet in that number, here are some reasons to consider joining the trend.
1. You are entitled to payment for your professional advice.When you book a cruise, tour, or hotel room, the commission the supplier pays is essentially a “thank you” for choosing its product over a competitor. It’s your client who should be paying for your expertise, your research, your time and your customer service, as they pay every professional they hire.
2. Fees imply value.认罪:我不是一个在周六早上拒绝Costco样本的人。但是他们只会给我咬一口,而不是一顿饱。非常认真地将自己定价为您提供的服务。信心很有吸引力,费用有助于雕刻客户的期望,使您重视您是一位精致的旅行顾问。
3. Fees improve the reputation and health of our industry.当然,您的客户可以在互联网上进行自己的研究。但是,作为旅行专业人员,您可以消除信息超负荷,并为他们创造无痛的定制旅行体验。实现这一诺言并为此指控,强调了整个行业的相关性和可信赖性。
4. Cash = Commitment.From Weight Watchers to the gym down the street,retailers know that charging a fee up front creates a psychological commitment. Clients will be less likely to pump you for information and then disappear if they’ve invested in your services.
5. Cheaper Isn’t Always Better.The success of companies like Apple and Starbucks prove that people are willing to pay more for attractive, quality products. Don’t compete to be the cheapest. Compete to be the best.
Emily Peters is a contributing writer for Montrose Travel.