新人才的涌入,专注于教育作为2022年趋势
经过多里·萨尔茨曼(Dori Saltzman)/缺乏员工可能会影响较大的旅游业,但是接待机构和旅行专营权似乎并没有遇到问题。主持人和特许经营者旅行市场报告称,如果有的话,新进入者的水平远远超出了预期。beplay客服
(In our last installment of this series, we talked to the executives about上半年的整体表现如何.)
辞职很大?
Certares联合首席执行官杰夫·安德森(Jeff Anderson)说:“大辞职对我们来说是非常积极的。”东道国机构已经为后台支持人员和独立承包商而获得了“一吨新人才”。
“We’re way below the national average in terms of turnover,” he said referring to Certares' back-office employee rate, adding they’ve seen a “significant surge in the number of qualified candidates and in the number of new hires that we’ve done.”
但是,不仅仅是后台。
“We’re also seeing extremely similar patterns that are happening on the network growth side,” he said.
认证并不孤单。
Nexion Travel Group总裁杰基·弗里德曼(Jackie Friedman)表示:“我们的顾问人数增加了。”“就新朋友而言,五月是我们最好的月份之一。”
NEST has seen the same thing, NEST president Kathryn Mazza-Burney told TMR, adding they don’t anticipate a slow down any time soon.
“We have seen new blood come into the industry… Did I anticipate it at the growth we’re seeing? I did not. What do I attribute it to? It’s an amazing industry. People have been sitting home, planning their dream trips and they start to think, why not get into it?”
将对旅行的热爱与大辞职和对旅行社整体社区的更大认识相结合,您将获得一个胜利的组合。
“人是在美国企业工作,磨破king as employees with regular jobs throughout the pandemic now like the idea of flexibility” and starting their own business, Friedman said.
其中一些增长也来自顾问,他们是大流行之前的店面员工,他们的代理机构倒闭,或者决定是时候该自己分支了。
弗里德曼说:“我认为许多在可能无法幸免的机构工作的人认为这是一种有吸引力的选择,可以创业。”
But much of it is new talent.
安德森说:“我们看到的更大的皮卡是该行业全新的。”他补充说:“就加入我们的网络的新机构的数量而言,六月的人数略高于2019年。”
“Overall awareness of travel advisors has never been higher in recent years,” Friedman added. “A lot of consumers really needed help navigating the complexities. And as consumer became more and more aware of travel advisors, we’ve seen a correlation, some of them may be interested in getting into the industry.”
Mazza-Burney补充说:“没有太多机会给他们机会旅行,看到世界,勾选一些遗愿清单物品。”
世界旅行控股公司(Dream Vacations,Cruiseone)的首席运营官Debbie Fiorino表示,他们将其中一些不断上升的兴趣纳入了一项新的咨询计划,该计划与希望与现有特许经营所有者成为独立旅行顾问的人们相匹配。
Education Is Top of Mind
随着这么多新的旅行顾问进入该行业,教育一直是接待机构和特许经营高管的首要思想。而且,不仅是寻求新的学习机会的新顾问。
“We launched a new coaching program late last year called Business Success Journeys. Advisors really wanted to start focusing on their business,” Friedman told TMR.
Nexion还启动了一个名为“沉浸式旅程”的计划,他们在其中带着小组顾问进行旅行,并专注于一项关键的业务发展技能。在Amawaterways航行中,他们专注于数字营销。在公主航行中,他们挖掘了业务发展。
Dream Vacations and CruiseOne held their first ever marketing summit to help level up their franchise owners marketing skills.
On the new advisor side of things, NEST (and sister company TRAVELSAVERS) launched KORE, a new-to-the-industry travel industry training program open to all new advisors.
“We have seen a huge growth in education. The launch of KORE could not have come at a better time… we have even seen some owners come into the program as they felt they need a refresher,” Mazza-Burney said.