Three Tips for Travel Agent Success from One Industry Veteran
by丹尼尔·麦卡锡(Daniel McCarthy)/
Tisha Spencer’s career started when she was in college. After serving time in the U.S. Army, Spencer attended Johnson & Wales University in South Carolina, majoring in hospitality and minoring in event planning, two majors that would eventually lend themselves really well to her future career. While on campus, she joined a sorority (Zeta Phi Beta), which had a brother fraternity.
她说:“我天生是一名计划者。”因此,当哀悼计划包括演出和会议在内的活动时,她带头。她从较小的本地旅行开始,最终毕业于预订整个酒店参加会议。它给了她介绍她作为旅行顾问成功所需的东西。
当她出学时,她发现预订旅行是一种“为我要做的事情赚钱的一种方式”,帮助当地的朋友和家人一些地区旅行。她说,大多数情况下,这是周末从佛罗里达州巡游,从她开车距离的朋友或家人,包括南卡罗来纳州,北卡罗来纳州,乔治亚州和佛罗里达州。
从那以后,斯宾塞(Spencer)担任工作旅行顾问二十年来。她的代理机构Platinum Life在圣安东尼奥(San Antonio)旅行,该公司是一家Inteletravel关联公司,专门研究团体和巡游。她最近与TMR谈到了自己的职业生涯以及她在行业中看到的趋势。这只是她所说的一些:
1.在社交媒体上找到您的位置
这并不适合所有人,但斯宾塞(Spencer)是能够通过社交媒体建立业务的旅行顾问之一,她估计她的预订中有40%以一种或另一种方式通过社交媒体出现。
她说:“我不将其用作广告空间,相反,我正在发布信息。我希望他们知道我在处理的领域受过良好的教育。有了Covid,客户希望他们认识的人被告知所有变化。”
她补充说:“我确保我作为一个人向他们介绍自己。”
这包括她的旅行团体,这也是她鼓励其他特工做的事情。创建一个封闭的小组,一个只能彼此见面的空间,使人们可以更舒适地共享信息和自己。
社交媒体也是她可以将领导者添加到她更传统的营销清单中的地方。
“All I need is your name and email address and I will put you in my CRM and you’ll get communications from me,” she said.
社交媒体,尤其是Facebook,是一个很容易入门的地方,因为在那里创建存在的存在不需要时间,精力,或者在某些情况下,可以将专业网站汇集在一起。
For those that want to go beyond that, Spencer suggests using a marketing landing page, like Linktree, that can put everything in one place—contact info, social media accounts, etc.—for advisors to send potential clients.
2.保持井井有条
斯宾塞(Spencer)担任旅行顾问的职业已经转变为双重角色 - 除出售旅行外,她还担任了与她合作的主持人Inteletravel的首位认证大使和精英培训师。通过担任培训师的角色,她能够传达自己在整个职业生涯中学到的课程,包括她认为最重要的东西 - 井井有条。
“When I first got started, it wasn’t something I was doing. But once I got with InteleTravel and was with a host agency who was serious about booking travel, it was something I thought about,” she said.
“I had to get organized with how I communicated, how I sent out invoices, how I tracked commission and income, because
她提到观看虚拟培训,并看到正在进行网络研讨会的经纪人,他们努力寻找20分钟的电子邮件作为其中之一。对她来说,其中一个钥匙是旅行喜悦,她使用的CRM,它照顾了很多这些任务。
“Once I have their email, I put them into my CRM,” she told TMR, and everything, from marketing to sales to interactions with clients, stays up to date there.
“When I started to get organized, my whole business changed,” she said “I didn’t realize how many clients I actually had until I got organized or sales or the fact that I was sending people to the same places because I was able to grasp all that by keeping track,” she said.
She also uses Google Calendars, which are linked to her clients, in order to keep track of travel, payment dates, etc. And, to make marketing and communicating to her clients as easy and seamless as possible, she stores all materials in separate folders, by supplier, on her desktop.
“I can just go into the folder and get what I need and do what I do,” she said.
Ultimately, Spencer sees a strong sense of organization as the key not only to her business but to other travel advisors who have just started their careers.
她说:“有这么多家庭代理商,尤其是一些也从事全职工作或全职父母的人,我们必须学习如何组织自己和我们的时间以提高效率。”
3. Think of Your Job Differently than Simply Booking Travel
The travel industry is something that “has always been around me,” Spencer said.
“We have to get out of our neighborhood and visit someone else in order to expand our minds,” she said, adding that some of her earliest memories revolve around vacations she took with her family growing up.
思考这些记忆,那些在您或您的家人或朋友上留下印记的经历有助于定义顾问的工作,以帮助人们,无论是家庭,夫妻,团体或独奏旅行者,都会留下回忆。
部分配件客户正确的destination and to the right supplier, but another part is adding the touches they wouldn’t get by booking online.
她说:“我喜欢让我们的客人感到惊讶,我真的很喜欢这样做。”她提到她安排了最近的客户,在蜜月之旅中,不仅在旅途中途获得蜜月蛋糕,而且还拥有他们的度假胜地。到达后装饰。
Spencer added that more and more of the advisors she knows are making that a necessary part of their job, not just servicing clients, but connecting with them on a personal level through those little touches. That proves just how much they love what they are doing.
“I love the industry and where it is going – there are a lot of agents going out there who are really passionate about doing it,” she said.