Specialized Travel: A Niche With Infinite Room to Grow
byDenise Caiazzo/Most travel niches have clearly defined market segments with fixed boundaries, but here’s one that is ultra-nichey and still offers infinite room to grow: specialized travel. Danielle Belony, owner of Eagle Exploration Travel Agency, has already made her mark in this travel sphere after just 16 months in business.
那么什么是专业旅行?基本上,it is any tourism that is highly defined; and it is often linked to the travelers’ personal hobbies, sports, or interests. And as you will see, the possibilities are endless.
For instance, as part of her specialized travel offerings, Belony has arranged trips in Europe focusing solely on places of interest during World War II. “My first specialty tour was when I began to plan out a two-and-a-half-week trip through England, France, Belgium, and the Netherlands. My clients were very specific that the only places that they wanted to visit and learn about were those relating to World War II.
“I contacted various vendors, and they all came back to me saying that the trip my clients wanted was too specific and they could not help me. That is when I decided that I would do anything in my power to give my clients their trip of a lifetime. From there, they told their friends about the trip that I was planning for them, and the word spread that I was doing specialty travel.”
贝尼已经准备或正在进行的其他专业旅行的其他例子包括:肯塔基州波旁威士忌小径的假期;美国西部的火车旅行在国家公园停下来;在马尔代夫周围进行了为期两周的水肺潜水之旅;以及穿越斯堪的纳维亚半岛的游览。
为什么这个利基市场有利可图
“This has been my niche for the past seven months, and it has been profitable because it is something that not many travel agents are willing to do,” explains Belony. “It takes a bit more time to research and put together than some other niches, such as doing all-inclusive resorts or cruises. But once clients see the work and dedication that I put in to ensure that their trips are everything that they could dream of, they become repeat clients, and also refer other clients to me.”
自成立她的旅行社以来,伯尼(Belony)通过不断增长的社交媒体形象,带有Facebook业务页面和Instagram页面来销售她的旅行社。她说,她还发现与人进行对话是有效的,其中很多人说他们不知道甚至还有旅行社。因此,每一机会她都能带来她寻求的财务回报。
最重要的
伯尼说:“有很多事情对我的成功有所帮助。”“如果我不得不做一件事,它正在为您的客户提供他们在其他任何地方都找不到的服务。
“我总是给我的客户一个时间表,即我何时为他们的报价做的时间比我需要的要长。这样,当我尽快完成他们时,他们会感到惊喜。我始终确保我的客户有转会,游览,饮料包,餐厅预订以及可能需要的其他任何东西。我唯一希望我的客户要做的就是收拾行李并出现在机场。
“I have been blessed to be able to help many people during my time as a travel advisor. Hearing my clients tell me how they couldn’t have planned a better vacation for themselves and that they had the times of their lives is amazing.”
Based in Greenville, Pennsylvania, Belony is the owner of Eagle Exploration Travel Agency and is affiliated with the host agency InteleTravel. She is a solopreneur who started her business only 16 months ago. Belony is clearly doing something right, as she was named InteleTravel’s Role Model Agent Under 40 for 2022 - quite a distinction as she rose above the thousands of other agents who are part of the InteleTravel organization.
It's worth considering for the new year, what kind of specialized travel offerings might your agency offer up to new or current clients?