Who Are the Best Consumers to Convert Into Clients?
经过丹尼尔麦卡锡/
那里有一群消费者在那里尊重您的服务。他们还不知道它。
旅行规则发生了变化,当太阳明天出现时,他们会再次发生变化。但是如何确保您最需要您的人员可以使用?
在由Glenda Beat的会议期间,一名前旅行顾问当前担任销售旅游艺术的旅游销售教练,那个问题被提出了你如何让消费者遵守使用旅游顾问的最佳利益?
The answer? You don’t. You show them.
“你需要说服你已经失去游戏的某些东西的那一刻,”格雷格尔说。
According to Beagle, there are three types of potential clients out there—those who already have an advisor, those who don’t know about travel advisors, and those who will always want to do it themselves. While advisors tend to go to the third category, that’s not necessarily the best strategy.
“顾问倾向于去那些第三个,因为他们一直在旅行,”格雷格说。“如果有人已经知道如何完成他们想要的服务?不,他们可能没有。“
相反,顾问的资金是第二组,那些不了解旅行顾问的人和他们能做的事情。这些类型的潜在客户有许多共同的事情 - 他们不想制定规划错误,这将导致差的经历,他们特别不想超越和浪费他们的时间和金钱。
That’s where advisors can come in by showcasing how they can prevent those planning mistakes and prevent that overspending.
“所以人们常常认为客户受到乐趣的感动,但人们更加激励避免痛苦而不是乐趣,”比格格兰特补充道。“展示他们在其位置有多痛苦,这将帮助他们前进。”
在您可以做到这一点之前,即使是,重要的是要意识到可能不了解您的服务的客户也不知道在哪里找到您。
您的客户最近的一些发光评论,您可以从您的客户端上获取最新的审查,做您可以改进SEO的内容,找到提升您的社交媒体的最佳方式,无论是有机还是通过付费广告,并适应您的GO。针对那些尚未了解您的服务的客户,特别是那些在当地的人。
Show your authority and your ability to deliver them an experience without those pain points.
“不是你的认证权威,accreditation’s, awards, passion for travel, attention to detail, or your customer service. That is pretty much on every website,” Beagle said.
“您的权威实际上是列出了您有多少人帮助,这是您作为旅游顾问的多年的经验。使用那种特定的语言 - '我们帮助超过这一数量的人这样做,“”她说。
Tell your personal story on your pages. Write about what you did before you started in the industry. Show any media placements that you may have earned over the years. Have potential clients connect with you as a person instead of a web address.
一旦你得到了他们的注意,你就可以从那里开始。
“Potential clients want to express empathy, demonstrate authority, and highlight mistakes,” Beagle said.
“Show that you understand why they think the way they do. Show them that you understand what their actual problem is,” she said.
正确符合他们,以便您知道他们是否希望在远离其他人的目的地,或者他们希望处于行动的中间。beplay银行卡告诉他们你了解他们的感受和对这些感受背后的原因。
“You need to make sure that they understand that. Sharing that you have felt the same way,” Beagle said, adding that it’s important not to seem too authoritative, rather show that you are partners in their vacation and you want them to be a part of the process.
最后,如果他们还没有决定和你合作,那么她补充说。
“Show them that if they do not work with you, what do they stand to lose? What will they miss out on? And what will it cost them? People need to see what will happen if they don't work with you,” she said. "Travel should not be overwhelming it should not be a second job."