Norwegian Cruise Line Will Soon Pay Commission on Most NCFs
byDori Saltzman/Starting January 1, 2023, Norwegian Cruise Line will pay travel advisors commission on non-commissionable fares for most reservations of sailings departing May 1, 2023 and beyond. The move by NCL is the first for any major contemporary cruise line.
“Our Partners First philosophy remains top of mind, and our decision to pay commission on NCFs is further proof of our commitment to this community,” said NCL president and CEO Harry Sommer. “We want our partners to thrive; we want to see their business grow all around the world.”
定义NCF
When asked what part of the fare counts as an NCF, Todd Hamilton, senior vice president of sales for NCL would only say, “Historically in the industry, NCFs are a portion of the cruise fare that was non-commissionable and an untouchable piece of our business.”
He added that non-commissionable fares are not government taxes or port fees.
当被问及为什么一条现代巡航线需要这么长时间才能采取这一步骤时,汉密尔顿告诉TMR,他不能代表其他邮轮。“但是这样做的很高的成本可能被认为是过分的,” NCL认为这一举动是品牌的发展。
The payment of NCFs will go into effect on January 1, 2023 for new reservations -- of sailings departing May 1, 2023 and beyond -- made outside of final payment (120 days prior to sailing).
NCL销售高级副总裁托德·汉密尔顿(Todd Hamilton)说:“我们希望激励旅行伙伴预订对所有参与者的业务。”
“By booking farther out, the guests have higher guest satisfaction, the guest is more likely to book their next vacation with the same travel advisor and the guest is more likely to rebook with NCL. We also know that guests that book further out are less price sensitive and have the time to truly research and plan their vacation experience. This makes them an easier guest to service for the travel advisor and helps set the correct expectations once they arrive to the ship.”
How to Qualify
顾问不会自动获得佣金s on NCFs. To qualify, travel advisors need to submit a marketing plan through Norwegian Central by December 31, 2022.
因为,NCL将自己视为一个营销组织,因此它在市场到填充战略上具有很高的价值,并要求顾问遵循其领导。
“To qualify for the NCF commission and take advantage of this amazing opportunity to earn more, we are asking all agencies to submit a marketing plan to show us how they plan to grow their business,” Hamilton said.
“The marketing plan is a way for us to work in partnership with the travel partners to find the best ways to generate demand for our mutual business,” he added. “They can also lean on their Business Development Manager for any support, suggestions, and advice.”
提交后,顾问应继续与BDM合作以制定计划。
汉密尔顿说:“我们认为这是推销我们产品的重要第一步。”“这应该是一场持续的对话,以不断找到与NCL合作的渐进机会。”
Hosted independent consultants do not need to submit a marketing of their own, as this should be done at the host agency level.