旅行者和Nest父母AMG标记了50年
byDaniel McCarthy/It’s been 52 years since Rick Mazza started American Marketing Group, the New York-based travel industry group that has since grown to include 19 different brands that serve all corners of the travel trade.
AMG traces its roots back to 1970, when Mazza, a civil engineer living on Long Island, New York, sought to bring together travel entrepreneurs to build an agency network, creating TRAVELSAVERS, the founding brand of AMG.
“I remember the early days driving up and down the east coast on weekends and school holidays as Dad made sales calls,” Nicole Mazza, one of three of Rick’s children and the current chief marketing officer for TRAVELSAVERS said on stage during last week’s Travel Market conference in Las Vegas. “For five decades—and countless road trips—we continued to welcome new agency affiliates and strong preferred suppliers.”
From there, American Marketing Group’s scope expanded, adding TRAVEL HELPLINE, an after-hours service that gives corporate travelers 24/7 assistance, in 1982 and then the TRAVELSAVERS Hotel Division seven years later.
大约十年后,随着2000年Travelsavers的推出,该扩张再次获得了Steam,随后是Travstar,Travstar是一家技术公司,可帮助代理商管理其业务,并于2003年进行Tripxpress。
Nest是家庭代理商的主机,此后扩展到包括Nest-Plus,然后于2004年推出,其次是Agent24(2006),Traveltid(2007),Acclaim Meeting(2008),Travel Market Report(2009),2009年,beplay客服和Forte和富裕的旅行者收藏(2010年)。
In total, the company now includes 19 different brands that span the whole ecosystem of the travel trade. It’s a major force in the travel trade that is only growing, adding $480 million of new business with new agencies coming into the network in 2022. But, at its heart, it is still very much that same family business that Mazza started in 1970.
“这是一次很棒的旅程。里克·马扎(Rick Mazza)在上周的一次新闻发布会上说:“它的风风雨雨,但我们过着艰难的生活。让员工为大流行后的反弹做好准备,该反弹将其带入了2022年的后期。
Along the way, there were a number of firsts for AMG, including partnerships with the celebrated game show Wheel of Fortune and AMC Theatres that allowed movie-goers to earn credits towards cruise purchases. There were also a number of difficult times that came with world, and industry-specific, events that were supposed to cripple the travel trade but never did.
“As an industry, we have been through it all,” she said. “Whether it was Airline Deregulation in the 70s, the internet age in the 80s, the rise of OTAs in the 90s,” Nicole Mazza said on stage last week. “The last time we met in 2018, we were riding high and entering into an incredible record-setting 2019.”
即使这么多年在t和成就heir resume, Nicole Mazza made it clear that the organization is not resting on the laurels of its five decades of success. “We are not stopping here,” she said.
“We have worked hard over these past few years to ensure a larger presence and more recognition in the industry,” she said.
That presence includes a vision to be stronger, bolder, and brighter, the theme of Travel Market, along the way.
具有新的首选合作伙伴,与首选供应商的新成员收入为4.8亿美元,员工不断增长,以及AMG的新综合培训计划的Nest-Plus和Kore的增加。大胆的新营销正在推动该销售增长和蓬勃发展的酒店计划,该计划继续扩展到全球更多物业。并具有新的风险,包括新的加密付款处理器以及AMG专有的消费者网站解决方案在线扩展。
“Let’s all ride the next wave of the travel renaissance with clients taking longer vacations and splurging,” she said.