旅行社继续主导巡游和旅行销售
经过理查德·德·安布罗西奥(Richard D’Ambrosio)/尽管在线旅行社(OTA)和供应商网站越来越多地在整体旅行预订中占有一致,但传统旅行社维持着大量的巡航和旅行预订,并且在未来三年内,这一份额将增加。
根据Phocuswright最近发布的美国邮轮和包装旅行报告,传统的旅行社旅行和包装销售在2017年增长了4%,现在占总销售额的68%。
当Phocuswright旅行社分享滴我补充道n OTA dynamic packaging (e.g., Expedia bundles), but even then, agent market share still registers “a respectable” 46 percent of all packages sold in the U.S. (both online and offline).
When combining traditional vacation package and cruise sales, agency’s own 67 percent of the market, and Phocuswright expects that share to grow to 69 percent in 2021. “That's good news for a business that's constantly under threat from the growing forces of tech, and was once deemed obsolete,” Phocuswright said.
根据Phocuswright的说法,2017年旅行社Cruise的销售额增长了5%,“超过整体旅行市场,达到115亿美元。尽管奥塔斯(Otas)较早地销售巡航,但仍有三分之二的邮轮销售经历了传统旅行社,而且预计到2021年不会发生太大变化。” Phocuswright在其报告中说。
In comparison, traditional travel agencies and travel management companies own a 27 percent share of all U.S. travel sales, where 52 percent of all U.S. travel was still booked offline. “While this percentage is waning year after year, in some segments, offline isn't just the majority – it's dominant,” Phocuswright said.
Phocuswright说:“旅行社在两个仅休闲和更复杂的行业中蓬勃发展。这表明消费者不是仅根据渠道做出的购买决定,而是根据个人服务和建议做出的。”