Travel Advisors Missing Out on $638 Billion Wellness Travel Market
byDoug Gollan/
Travel advisors are missing out on a major sales opportunity and may well lose business in the future, if they don’t embrace wellness travel. According to new consumer research released at the International Luxury Travel Market (ILTM), being held this week in Cannes, over 70 percent of consumers said they had taken part in spontaneous wellness activities on their last vacation, and 40 percent said they are interested in booking a wellness-related vacation. What’s more, more than four in 10 wellness travelers are repeat customers in this niche.
ILTM投资组合总监Alison Gilmore告诉代表,在家人和朋友之后,礼宾服务在推荐健康旅行方面最有影响力。但是,她说旅行顾问在名单上。
Julian Paccaud, wellness advisor to fashion brand, Chanel, told the audience that as humans live longer, there is more focus on health and wellness. “Our body is not a car we can change out. People need to make sure that they are healthy for longer,” he said. The result is consumers are building wellness into their lives in everything they do, including vacations. Across all segments of wellness, the industry generates more than $7 trillion in sales globally.
Anna Bjurstam, of The Global Wellness Institute, said spending on wellness travel in North America is set to grow from $241 billion currently to $311 billion by 2022. “Since I started in this industry 25 years ago, I was waiting for this day when the industry would wake up and see the opportunity,” she said.
For both hotels and advisors, Bjurstam said, a key reason to focus on the market is revenue opportunities. International wellness tourists spend 53 percent more than average international travelers, while domestic wellness travelers spend 178 percent more than others. She said wellness plays a part in 25 percent of vacation selection, and that number is increasing.
蓝色区域的丹·布特纳(Dan Buettner)告诉小组中的酒店经营者,为了使健康计划不仅仅是“营销粉饰”,因此他们以身作则并重新定向了他们的工作场所以鼓励健康的行为。