道路上的颠簸,更高的支出是2022年的前六个月
经过多里·萨尔茨曼(Dori Saltzman)/Omicron的激增可能会在2022年初引起阻尼器,但持续时间并没有持续很长时间。一年中的大部分时间都在预订,旅行者每次旅行的支出比以往任何时候都多。
These were just some of the talking points discussed when Travel Market Report spoke with five host agency and franchise executives for a six-month check in looking backwards at how the first half of the year went, as well as what’s expected for the next half of the year.
在这篇文章中,我们查看了今年的前六个月。
乐观的,坎bump的开始
“We all know the first quarter didn’t happen the way we all wanted it to go,” Michelle Fee, founder and CEO of Cruise Planners said.
She had hoped that January 1 would bring with it a magic bullet that would make all the ills of the previous two years vanish, she said.
“但是,考维德还为我们留下了另一轮。”
费用不是今年年初唯一感到乐观的。
Nexion旅行集团总裁杰基·弗里德曼(Jackie Friedman)说:“当我们在1月1日转身时,我们准备过一个美好的一年。”
Jeff Anderson, co-CEO of Certares was optimistic, but said they’d anticipated a slowdown at some point in the year.
“We had anticipated that there would be another wave of COVID. We didn’t know when, but we were lucky enough to guess that it was going to happen in the first quarter,” he told TMR.
世界旅行控股公司(Dream Vacations of Dream Vacations and Cruiseone的母公司)的首席运营官Debbie Fiorino说:“大多数人都期望一月份的情况会更接近正常。”“我们知道并非如此。路上有一些颠簸。Omicron变体显然是一个很大的变体。媒体报道了在巡航船上的共同案件上升的报道。疾病预防控制中心的公告将其巡航旅行警告提高到了最高水平。我们就像,发生了什么事?但是,尽管受到逆风,但我们仍然非常乐观。我们知道他们会过去。”
And they did.
“Around the second quarter of the year, things did start to pick up. We started to get on a roll and I’m not going to say things were back to normal – I don’t even know what that means anymore – but we are having really good booking weeks,” Fee said.
弗里德曼补充说:“人们确实想旅行。”“似乎每次我们面临挑战时,每次恢复的时间都短。”
高管们说,自2月左右和三月业务一直在飞行。
“Fortunately, since late February, this came to be strong enough to make up for how severe Omicron was,” Anderson said. “We sit here now, in the back half of the year, pretty happy with the way the first half turned out.”
他说,根据初步数字,证书将略高于他们上半年的预期。他补充说:“这总是感觉很好。”
弗里德曼说:“当我从啤酒中看头六个月时,我们的弧线销售,我们的空中销售回到2019年及以上的水平。”
晴雨表Nexion Tracks之一是他们的卓越圈计划,该计划仅向达到一定销售门槛的顾问开放。“对此的测量是明年的8月1日至7月31日。她说:”
Fiorino said World Travel Holdings looks at measurements like the last seven days, last four weeks, last ten weeks, etc. So far, all those measurements are showing things going in a positive direction.
Some Softness
但是,这并不是所有的玫瑰色。一些目的地beplay银行卡和旅行产品仍然柔和。
弗里德曼说:“乌克兰的局势使一些人在前往的地方发生了变化。beplay银行卡
Nest总裁Kathryn Mazza-Burney告诉TMR:“我会说前四个半月的进展非常好。”“顾问尽管仍然非常忙,但在过去的四个半月中非常忙。我们的2019年超过了2019年。在过去的一个半月中,我们在某些地区有些软化。”
She pointed to contemporary cruises in particular.
(In future installments of this series, TMR will look more about the headwinds facing travel advisors in the second half of the year and beyond.)
CDC In-Bound Rule Reversal is Game Changer
尽管在2022年上半年的大部分时间里,顾问已经做得很好,但是当疾病预防控制中心删除进入美国的人们的Arrarival Covid测试时,情况变得更好。
“We pushed on that hard,” Friedman told TMR. “That was big… we’re seeing a really nice rebound there as they relaxed their testing and quarantine requirements, which were a huge barrier for travel.”
Anderson agreed. “We’re starting to see relief signs from travelers that they feel more comfortable in venturing out now,” he said. “There’s a lot of pent-up demand, but there was also a pent-up anxiety about what happens if I get stuck.”
菲奥里诺(Fiorino)回应了弗里德曼(Friedman)和安德森(Anderson)。她说:“人们担心在外国被隔离。”她补充说,在CDC规则更改后,他们看到了美国以外的预订大幅上升。
But that wasn’t the only development that helped. More kids getting vaccinated helped boost family travel. The CDC moving cruise ships out of its highest COVID warning level helped as well.
So did countries loosening their travel restrictions and policies.
“A lot of countries around the world removed their barriers… going to these countries there was no barrier. When that happened, people started to want to travel again,” see Fee.
A flood of travel promotions helped as well.
“A lot of suppliers had great tactical offers,” Friedman said. “Fear has a price.”
Dream Vacations got in on that action as well, Fiorino said, offering their “Spring Ka-Ching” promotion, their longest-running promotion ever, which was available for cruise, resort and villa vacations.
支出上升
Increased bookings aren’t the only signs of progress host and franchise executives are seeing.
马扎·伯尼(Mazza-Burney)说,他们看到更多的顾问返回店面。NEST还返回到完整的营销,包括直接邮件。
More importantly, people are spending – a lot.
“The travel spend of the consumer has absolutely increased,” said Mazza-Burney.
“人们想离开,他们花了更多的钱,”费用回应。“人们购买的旅行更加昂贵。我查看了我们的最后几周预订,他们从2019年起就增加了。”
It’s not only pent-up demand that has people spending more. Inflation, which many look at as a headwind, in many ways been a tailwind instead, said Anderson. People want to travel and, at least in the first six months of the year, they’re not letting higher prices stop them.
“如果您看一下我们不卖很多的机票,但航空公司票比正常通货膨胀率领先。我们在巡游方面看到了这一点。我们看到这是在我们的度假胜地中……记住,我们正在委托。我们能够根据需求较高的所有额外价格分享所发生的一切。”