随着维珍航空的打开预订,布兰森谈论贸易承诺
经过丹尼尔·麦卡锡(Daniel McCarthy)/
那天处女航行理查德·布兰森(Richard Branson)正式在其第一艘船《猩红女士》(Scarlet Lady)上正式开放了首个航行,理查德·布兰森(Richard Branson)谈到了发射是如何达到他的个人旅程的高潮,而克鲁斯(Cruises)始于他只有27岁。
布兰森在纽约市的一个世界天文台告诉媒体。他说,突然出现在他头上的想法是“在我可以爆炸的30岁儿童周围创建一艘游轮”。
It took more than 40 years, and a couple of evolutions to that idea, but Branson has arrived just a year away from launch and has done so with industry giants like CEO Tom McAlpin, the former president of Disney Cruise Line; CCO Nirmal Saverimuttu, a former Virgin Hotels board member and principal at the Virgin Group; and SVP of Design Dee Cooper, the former head of design at Virgin Atlantic.
McAlpin,Saverimuttu和Cooper加入了纽约的Branson,谈论了邮轮周围的兴奋建筑,贸易对线路成功的重要性等等。
旅行社承诺
上个月,Virgin透露它将为其旅行顾问合作伙伴或第一伴侣取消所有非委托票价(NCFS),这是该公司称为“史诗般的海更改”的一部分。
“We purposely called our travel partners ‘First Mates’ and we named it that way because it’s like our captain’s first mate,” McAlpin said, explaining that Virgin will operate with a “significant amount of bookings” from agents. “It’s a great win-win for us. The structure for commissions [is] unlike anything out there.”
此后,Virgin也为其第一伙伴(FirstMates.com)开设了旅行社门户。
航行到古巴
维尔京(Virgin)早些时候宣布,猩红色女士将在就职季节从迈阿密出发前往古巴,然后透露,它一直在取笑的惊喜目的地是比米尼(Bimini)的海滩俱乐部,这是地中海风格的港口,它将允许其客人度过一日游在海滩和夜晚与世界著名的DJ舞,例如马克·罗森(Mark Ronson),他将成为第一个住所的DJ。
库珀说:“这始终是关于选择的,并在海滩上给我们的水手们度过了愉快的一天。”
海滩俱乐部将没有自助餐,实际上,在维珍航行附近的任何地方都不会有自助餐,但是会有许多餐馆和酒吧排队供客人享用。
这条线对保护的奉献也将转移到海滩俱乐部。布兰森说,他们将为所有客人提供环保的防晒霜,不会损坏珊瑚周围,免费。Virgin还禁止在船上所有一次性塑料。
Age limit and loyalty program
布兰森说,维珍航空对帆船的18岁以上年龄限制并不是唯一考虑的人。最初,他希望有16岁的孩子 - 布兰森在17岁时就创立了他的公司 - 但被推到18岁。
Virgin will launch a new loyalty program sometime this year, called Virgin Red, which is something Branson said the company hasn’t “done very well” yet. “I think that’s going to be launched with big fanfare,” he said. In the meantime, the company will credit its guests on an ad hoc basis.
定价起价为$ 1,500
Rockstar Suite是Branson在2020年7月的生日航行期间将留在船上的终极住宿猩红色女士,售价为$ 28,000,售价为五晚的航行。
A balcony cabin will start at around $3,000 for two for a five-night cruise; and an inside cabin will start at about half of that, $1,500, for two for a five-night cruise.
All fares will include sparkling water, group fitness classes, gratuities, WiFi, dining at a choice of 20 different intimate eateries, and more.
该行业的繁荣
布兰森告诉记者,即使Virgin计划在该行业中大放异彩,但它并不期望从其他行业中获得业务。维尔京人通过贝恩资本风险投资进行的研究表明,这条线将吸引新的到期客人,那些以前从未航行过的人。
“I think we’ll expand the market,” he said.