趋势是什么?邮轮公司和高管交谈the Most Popular Destinations for 2023
byDori Saltzman/In 2023 cruisers are pretty evenly split between wanting to stay closer to home (Caribbean and Alaska) and wanting to go to Europe.
“波浪季节始于2022年底,邮轮计划顾问顾问正在以惊人的速度为客户预订旅行……顶级目的地包括欧洲和豪华欧洲河流巡游……以及前往阿拉斯加和加勒比海的巡游。”beplay银行卡和邮轮计划者的创始人。
Holland America is seeing the most 2023 demand and bookings for Alaska, and then the Caribbean, a spokesperson told TMR. "In fact, in 2022, bookings to Alaska hit the highest levels since pre-pandemic with pent-up demand," a spokesperson said.
Sister cruise line Seabourn is also seeing high demand for Alaska. According to a spokesperson, its summertime Alaska voyages onboard Seabourn Odyssey are one of its top two itineraries for 2023.
For Norwegian Cruise Line, the Caribbean and Europe are about equally popular. "We design our itineraries to provide our guests more opportunities to explore the destinations they are most interested in visiting," said Todd Hamilton, senior vice president of sales for NCL. "As such, our highest capacities, and therefore guest demand, are in the Caribbean and Europe."
在大洋洲的克鲁斯(Oceia Cruises),正是加勒比海地区(包括巴拿马运河巡游),尤其是在2023年冬季,今年春天和北欧最受欢迎的地中海,包括斯堪的纳维亚半岛和今年夏天最受欢迎的波罗的海地区。一位发言人说,阿拉斯加不远。
毫不奇怪,北美客人与MSC Cruises航行几乎完全集中在该线的加勒比海航行上。
"MSC is seeing that bookings for Caribbean mini cruises (three or four nights) are neck-and-neck with seven-night Western Caribbean in terms of most booked itineraries," a spokesperson for the line told TMR.
According to Cunard's director of revenue management, European cruises are most popular, followed by Alaska.
At Viking, Europe is also proving to be most popular, specifically the Mediterranean and Scandinavia, according to Richard Marnell, executive vice president of marketing for Viking.
Several of the line's expedition-based itineraries are also proving to be quite popular.
"Many of our Antarctic and Great Lakes sailing dates have sold out for the year ahead," Marnell said.
签名行程
For some cruise lines, the destinations for which they're best known continue to be among their top sellers.
Cunard's transatlantic cruises, for instance, are its third-best selling cruises for North Americans in 2023.
Windstar继续看到其大溪地和希腊的巡游量最多。两者都是众所周知的beplay银行卡目的地。
像其他线路一样,Windstar也看到其阿拉斯加的巡游充满,但这可能部分是因为这是该地区的最后一个赛季。
Alaska is remains one of the top booked destinations for specialist line Lindblad Expeditions, though its signature Galapagos cruises and Arctic, Antarctic and Costa Rica itineraries are also drawing more bookings than ever.
Lines with signature World Cruises are also seeing those itineraries sell out. The World Cruises for Regent Seven Seas Cruises, Oceania Cruises and Viking are all sold out in 2023.
Exotics很受欢迎
事实证明,异国beplay银行卡情调的目的地在豪华邮轮公司中更受欢迎,豪华邮轮公司年复一年地不提供专门的季节服务。
For instance, Regent Seven Seas Cruises told Travel Market Report its Africa and Asia cruises accounting for three of the line's six top itineraries in 2023.
亚洲,尤其是日本,也被证明在Azamara巡洋舰中很受欢迎,但该产品线还报告说,访问澳大利亚,爱尔兰,南非和地中海东部的巡游预订增加。
(爱尔兰和东部医学,尤其是意大利,葡萄牙和西班牙,也被证明是压倒性的受到旅行者的欢迎今年。)
Silversea Cruises and Seabourn both reported that the Arctic is generating a lot of demand this year.
“我们看到格力对线路的高需求nland and Arctic on our brand new ship, Silver Endeavour, as guests continue to look for new, far flung adventures," a spokesman for Silversea told TMR.
Seabourn表示,其在Seabourn Venture上进行的北极探险是今年这条线最受欢迎的两条路线之一。
Rhine And Danube Lead River Cruising
On the rivers, the Rhine is proving to be the most popular for this year, though several lines told TMR the Danube is doing well with first-time cruisers, this despite a drop-off last year due to the Russian invasion of Ukraine.
Avalon Waterways首席营销官Steve Born告诉TMR:“ 2023年最受欢迎的巡游是浪漫的莱茵河。”
Emerald Cruises的美国品牌营销高级经理Joe Luchison回应了Born。他说:“ 2023年最受欢迎的行程是莱茵河的八天珠宝(阿姆斯特丹巴塞尔珠宝。”
维京人的马内尔(Marnell)还说,莱茵河和多瑙河仍然是他们最受欢迎的行程,但也提到了主要的行程 - 唯一这样做的河流邮轮。
Similar to Emerald and Viking, AmaWaterways is seeing a lot of demand for the Rhine and the Danube, mostly from first-time river cruisers, a spokesperson for the line told TMR.
Despite the popularity of these rivers, Born said what's actually booked up has been France.
"Both the Seine and Rhone cruises in equal measure. Why? We have fewer, smaller Suite Ships in France and the country is proving to be extremely popular in 2023."
AmaWaterways' "Colors of Provence" itinerary on the Rhone is also proving to be one of its most popular.
It's something travel advisors are reporting as well.
“法国今年很热!我们对波尔多和普罗旺斯河的巡游非常感兴趣,”奥兰多的Dream Vacations专营权的所有者艾米·麦德森(Amy Madson)说。
几条河邮轮公司还引用了尼罗河,是2023年预订的最高驾驶员,包括Uniworld Boutique River Cruises,Amawaterways和Viking。
"We are also seeing unprecedented demand for Egypt," Marnell said. "Our 2023 Nile River season is sold out; 2024 is selling very well; and we have just opened dates into 2025."
"For 2023, the Douro River in Portugal and Egypt's iconic Nile River have been the most popular for our guests," said Ellen Bettridge, president and CEO of Uniworld. Sailings are booking up fast as travelers are finally taking the plunge on those 'wow' trips that they've been eyeing."
像尼罗河一样,杜罗(Douro)也被证明在包括翡翠和风景秀丽的一些河流邮轮中很受欢迎。
“为期8天和为期11天的杜罗行程以及为期8天的多瑙河的圣诞节的销量都非常好,”风景秀丽的美国品牌营销高级经理希瑟·莱米尔(Heather Lemire)说。