ASTA Reveals Overhauled Website, Installs New Credo at Global Convention
byDaniel McCarthy/
Just as the travel industry continues to undergo rapid changes coming out of two-plus years of the COVID-19 pandemic, one of its most important trade associations does as well.
美国旅行顾问学会(ASTA)本周揭幕了两项重大变化的计划,一个重新品牌,改名和对其网站的全面改革;二,一种新的ASTA信条,将有助于更清楚地定义其成员的作用。
“This is a major step forward,” ASTA CEO and president Zane Kerby told media this week during a press conference at ASTA’s Global Convention in San Francisco.
About 18 months ago, Kerby said, the board of directors at ASTA decided to “pour significant resources” into ASTA’s rebranding, which included the website overhaul.
The new website, which will be unveiled to all members and the general public on Sept. 1, will give ASTA’s online presence a refreshed look and more capability (more mobile friendly) for three different audiences—ASTA members, consumers, and potential future travel advisors who have not yet entered the industry.
Kerby补充说,更重要的是,它取代了当前网站,该网站“不适合一个使旅行梦想成真的行业”。
所有成员和非会员都可以从9月1日开始看到该网站。
另一个重要的新闻是新的ASTA旅行顾问Credo,这是一项新的使命声明,它清楚地定义了ASTA成员除了ASTA的使命之外还存在什么。信条读:
- ASTA成员旅行顾问在越来越复杂的生态系统中以其技能,能力,专业知识和专业精神而获得全球认可。
- ASTA成员顾问定期利用教育资源和认证来不断提高其技能和知识。
- 所有ASTA成员都遵守《 ASTA伦理守则》,该法规保护了整个旅游行业的完整性,使消费者充满信心,他们对他们正在与真正的专业人员合作。
- 旅行社旅游顾问通常客户professi收费onal fees, to reflect the value of the unique service they provide to their clients. We support this as a best practice.
The tenant that might be controversial to some members is the fee tenant. Kerby explained that ASTA has long promoted the use of professional fees and has run training and informational sessions on how advisors can implement them in their business. But it won’t be mandatory for members, despite its place in the credo. The goal, rather, is to normalize the practice for both advisors charging them and consumers paying them.
“This is by no means a compulsory thing,” Kerby said. “This is something that we endorse. Now it is really important for us to further normalize the practice of charging professional fees.”
ASTA has done surveys and, over time, the percentage of its members who charge fees has steadily climbed, including during the pandemic as more and more advisors searched for cash flow with commissions either on hold or missing. That percentage has grown so much that a majority of its members now charge fees, according to Kerby.
他说:“咨询水平和需要注意旅行的人所需的护理水平增加了十倍。”“我们必须克服驼峰,这应该有助于使费用充电正常化。”